Rituals, Consumption, and Marketing : A Research Companion (Hardcover)

Part I - Conceptual Understandings of Ritual??1.?Existential Explorations of Ritual??2.?The Psychology of Ritual Consumption??3.?Meaningful Behavior and Meaningful Objects: Understanding the Intersection of Rituals and Sentimentally Valuable Possessions??4.?Reciprocity with Non-Human Entities??5.?Dark Rituals of Excess: The Case of Swedish “Draining”??Part II - Rituals and Marketing Strategy??6.?Using Syncretism to Enhance Game Day Ritual Efficacy and Vitality??7.?Managing B2B Rituals in Project Marketing??8.?Rituals Revised: How Beauty Influencers Impact Grooming Rituals??9.?Making Harmony in the Bath: Ritualizing the Sensory Experience of a Baby Bath Brand??Part III - Culturally-Rooted Rituals??10.?The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces??11.?Carving National Identity: Performing Rituals of Everyday Nationhood through the National Dish??12.?Defection, Alternatives, and Disruption: How Rituals Change at Individual, Community, and Society Levels in Culture??13.?Personalizing Practices in Green Witch Rituals??14.?No Pyro, No Party: The Evolution and History of the Stonehaven Hogmanay Fireballs??Part IV -?Rituals and Well-Being??15.?Staging High Intensity Spectacles: Marketplace Rituals as a Pain-Coping Mechanism??16.?Therapeutic Agentic Benefits and Communal Service Rituals: Consumer Empowerment through a Virtual Thai Cooking Class??17.?Disrupting?Unrecognized Consumption Rituals: Insights for Smoking And Vaping Cessation??18.?I Have Abundant Time: The Impact of Consumption Rituals on Perceived Time Affluence and Brand Outcomes??Part V - Rituals in Childhood and Adolescence??19.?Marketplace Actors and Child-Centric Rituals: An Ethnographic Study of Dressmaking in the Bo'ness Fair??20.?The?UK High School Prom: An Adolescent Learning Journey??21.?Liquid Romance and Gift Giving of Teenagers in Japan??Part VI - Rituals, Media and Technology??22.?Leveraging?Seinfeld?to Understand the Norms of Failed Gift Exchange??23.?Ritual Transformation During Times of Crisis: Extending and Reducing Disrupted Rituals??24.?Ritual Interdependencies among Users and their AI Companions??Part VII - Writing Rituals??25.?Forms and Functions of Rituals in?My Cousin Rachel:?Comparing the Novel and Film Versions??26.?Poems on Ritual in Consumer Culture??27.?Wrestling With Rituals: Twisted Tales of Trying Traditions