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· 제목 : Selling and Negotiation Skills : A Pragmatic Approach (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781032886800
· 쪽수 : 338쪽
· 출판일 : 2024-10-17
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781032886800
· 쪽수 : 338쪽
· 출판일 : 2024-10-17
목차
List of Figures. List of Tables. Preface. Acknowledgements 1. Selling: Fundamentals and Modern Practices 2. Selling Process: Journey towards Closing the Deal 3. Fundamental Concepts, Types and Conceptual Instruments of Negotiation 4. Styles, Strategies and Tactics of Negotiation 5. Negotiation Process ? Journey towards Agreement, Consensus and Collaboration 6. Dealing with ‘Difficult’ People and Situations. Index.
