The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective (Hardcover)

Table of Contents

1: Introduction

2: Philosophies, Religions and Traditions of Asian Cultures

3: Underpinnings of Asian Consumer Culture

4: Western Consumer Culture

5: The Impacts of Western Consumer Culture on Asian Societies

6: The Emergence of Cultural Renaissance in Asia

7: Conclusion

References

Index