Influencer Marketing : Interdisciplinary and Socio-Cultural Perspectives (Hardcover)

Introduction: Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing?1. Influencer marketing: a scoping review and a look ahead?2. Influencers and the attention economy: the meaning and management of attention on Instagram?3. Influencer marketing and the ‘gifted’ product: framing practices and market shaping?4. Disability in influencer marketing: a complex model of disability representation?5. ‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies?6. Beyond the authenticity bind ? Finstagram as an escape from the attention economy?7. No filter: navigating well-being in troubled times as social media influencers?8. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

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