Consumerism in World History : The Global Transformation of Desire (Hardcover, 3 ed)

1. Consumerism and History??Part 1: Premodern Consumerism??2. The Origins of Consumerism? 3. The Range and Limitations of Premodern Consumerism??Part 2: The Emergence of Modern Consumerism in Western Societies??4. The First Modern Consumer Societies: Western Europe in the 17^th-18^th Centuries? 5. Causes of the New Consumerism? 6. Consumerism Across the Atlantic: An Early Imitation??7. The Explosion of Consumerism in Western Europe and the United States? 8. The Undercurrent of Opposition??Part 3: Modern Consumerism Begins to Go Global: 1850-1950??9. Consumerism in Russia? 10. Consumerism in East Asia? 11. Consumerism in the Islamic Near East? 12. Consumerism in Latin America? 13. Consumerism in Africa??Part 4: A New Stage: Consumerism and Contemporary History??14. Regional and Other Variants? 15. Globalization and Intensification? 16. Conclusion: The Meanings of Modern Consumerism