Consumer Behavior : New Essays on the Study of Consumption (Paperback)

Part I:? Some Autobiographical Sketches??1.?Morris B. Holbrook:? An Introduction??2.?Morris B. Holbrook:? An Historical Autoethnographic Subjective Personal Introspection??3.?Morris the Cat or the Wolf-Man on the Upper West Side:? Animal Metaphors and Me??Part II:? Some Comments on the Consumption Experience??4.?Essay on the Origins, Development, and Future of the Consumption Experience as a Concept in Marketing and Consumer Research??5.?Consumption Experiences in the Arts??Part III:? Some Theoretical and Methodological Considerations Concerning Consumer Value??6.?Commentary: Consumption Experiences, Consumer Value, Subjective Personal Introspection, the Photographic Essay, and Semiological/Hermeneutic Interpretation??7.?The Concept of Consumer Value:? Its Development, Implications, and Trajectory??8.?Consumption Criteria in Arts Marketing??Part IV:? Some Perspectives from Jazz??9.?The Marketing Manager as a Jazz Musician??10.?Reflections on Jazz Training and Marketing Education:? What Makes a Great Teacher???Part V:? Some Criticisms, Cavils, Complaints, and Controversies??11.?The Greedy Bastard’s Guide to Business??12.?What For Art Thou, Marketing???13.?A Subjective Personal Introspective Essay on the Evolution of Business Schools, the Fate of Marketing Education, and Aspirations toward a Great Society