책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781032944111
· 쪽수 : 298쪽
· 출판일 : 2025-07-11
목차
Introduction Part 1 - Sustainable Marketing 1. Evaluating Emerging Circular Economy Business Models: A Study on the Suitability for Luxury Brands 2. Nudging Children towards a Sustainable Toy Story 3. Consumer Persona Impact: Branding and Individuality in FMCG Buying - Pre & Post COVID for Sustainable Business 4. Adoption of Blockchain in Supply Chain Management in Retail Sector 5. Sustainable green strategies for Luxury Brands: A way to achieve sustainable competitive advantage 6. Factors Influencing E-Purchase Intention in Domestic Tourism: An S-O-R Framework Perspective 7. Behavioural Segmentation in the light of Telecom Industry using Cluster Analysis: Evidence from India Part 2 - Sustainable HR 8. Moderating Role of Sustainable HR practices and Commitment in Stress-Presenteeism Nexus 9. Unveiling how socially responsible Human Resource Management enhances Digital Corporate Social Responsibility: Moderating role of Green Finance 10. Sustainable Engagement: Unveiling the Interplay between Green Initiatives, Employee Engagement, and Job Satisfaction 11. Strategic Human Resource Management (SHRM) ? A Comprehensive Tool for Organizational Performance (OP) 12. Business Agility, What Next? ? A Theoretical Appraisal 13. Common Good Human Resource Management: A New Paradigm in Sustainable HRM 14. Impact of Emotional Intelligence on Working Professionals’ Wellbeing Part 3 - Sustainable Finance 15. Putting Your Money Where Your Values Are: Investigating Moderating Effect of Green Investment Knowledge in Green Investment Decisions 16. Sustainable Investment Possibilities with Green Energy Stocks: Can Investors earn Extraordinary Profits? 17. Entrepreneurship and its sustainability in India: A Comprehensive Exploratory Data Analysis of Start-ups of last four decades and their sustainable success factors 18. Construction of Carbon Finance System and Promotion of Environmental Finance 19. Impact of Green Finance on Long-Term Sustainable Economic Growth: Evidence from Ghana 20. Performance of the Bank as an Intermediary in the PDS for Ensuring Sustainable Food Security in Tripura (India) ? A Critical Analytical Review














