Fundamentals of Business : A Concise and Practical Approach For Beginners (Hardcover)

1. General Introduction? 2. Business, Society, and Stakeholders? 3. Key Concepts in Management? 4. Marketing Management? 5. Operations Management? 6. Finance and Accounts Management? 7. Human Resources Management? 8. Line Management Practice? 9. Organisational Culture and Structure? 10. The Internal, Competitive and Macro Environment of the Organisation? 11. Business Strategy? 12. The Manager as Leader? 13. The Leader of Change? 14. The Entrepreneur and Planning a New Business Venture? 15. Leading the Organisation