Creative Entrepreneurship : Building Your Creative Venture (Paperback)

Chapter 1 The Entrepreneurial Maker: An Introduction to Motivations and Concepts. Chapter 2 Venture Ideation and Market Research. Chapter 3 Strategy: Tools to Thrive in a Competitive Market. Chapter 4 Understanding Your End User: Ideal Clients, MVP/Prototyping/Market Testing and Solving for Pain/Gain. Chapter 5 Crafting a Brand Identity, Marketing Your Work, and Distribution Channels. Chapter 6 Money: Cost Analysis and Pricing Strategies. Chapter 7 Money: Funding and Financial Statements. Chapter 8 Operations: Making Business Work. Chapter 9 Action and Business Planning. Chapter 10 Case Studies.