Contemporary Issues in Sports Marketing (Hardcover, 1)

Sport marketing’s past, present and future: An introduction to contemporary issues in sports marketing?1. Brand consistency and coherency at the London 2012 Olympic Games?2. Sponsorship programmes and corruption in sport: management responses to a growing threat?3. Social media and sports: driving fan engagement with football clubs on Facebook?4. There goes my hero again: sport scandal frequency and social identity driven response?5. Exploring value co-creation in Fan Fests: the role of fans?6. The influence of sport sponsorship on brand equity and purchase behavior?7. Role of the stadium in the value enhancement process of a rugby union match

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