Public Relations Writing (Paperback, 4 ed)

1.Introduction? 2. Contexts for Public Relations 3. Research and Planning for Public Relations 4. Public Relations Goals and Objectives 5. Developing and Writing Messages 6. Writing and Placing a Media Release. Public relations toolkit 7. Writing for Social Media and the Web 8. Interpersonal Communication 9. Beyond the Mass News Media 10. Communication within Organisations 11. Getting the Job Done 12. Writing a Public Relations Evaluation Plan. A Reflection. Glossary. References????????