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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781041007609
· 쪽수 : 184쪽
· 출판일 : 2025-09-10
목차
Introduction ‘Becoming Barbie: Icon, Brand, Celebrity, Influence’ 1. ?‘Humans Have Only One Ending. Brands Live Forever: Barbie as Iconic Brand in Popular Culture’ 2. ?‘Dreaming in Plastic: Branding, Iconography, and the Evolving Domesticity of Barbie’s Dreamhouse from the Kitchen Debate to Barbie (2023)’ 3. ?‘Job Motivational Aspects as a Missing Accessory in the Job of ‘Stereotypical’ Barbie’ 4. ?‘Barbie, Bondi, and Brand: Marketing Media and Cultural Iconography Down Under’ 5. ?‘Barbie, the Queen of Re-Invention: Australian and Global Perspective’ 6. ?‘Going for Gold: Barbie and the Olympics’ 7. ?‘Heuristics and Groupthink in International Relations: Insights from Barbie (2023)’ 8. ?‘Barbie Goes to War’ 9. ?‘This Barbie is a Star: Margot Robbie and Her Plastic Self as Exponents of Stardom’ 10. ?‘Barbie: The Doll, the Icon and the Hollywood Star’ 11. ?‘Pink Barbie: How Pink United Barbie Fandom’ 12. ?‘Hi Barbie!’: Fandom, Social Media, and the Participatory Spectacle of Barbie (2023)’ 13. ?‘Branding Barbie Fashion: The Queer Designers That Shaped Barbie’s Fashion Narrative’ 14. ?‘Boob Jobs, Blame, and Brand Recognition ? Evaluating Barbie’s Effect on the Material Culture of Plastic Surgery’















