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· 제목 : News, Inc. : Brand and Advocacy Journalism Across Media (Hardcover)
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781041019114
· 쪽수 : 120쪽
· 출판일 : 2025-06-16
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781041019114
· 쪽수 : 120쪽
· 출판일 : 2025-06-16
목차
Introduction: Studios, Advocates, and Brand Practitioners: Journalism Beyond the Newsroom
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Chapter 1: The Origins of Brand Journalism: From John Deere to the New Journalism???????? ??????????????
Chapter 2: The Commercialization of the Multimedia Narrative????????????????????????????????????????????????
Chapter 3: Legacy Media’s Brand Studios: Journalists as Marketers?????????????????????????????????????????
Chapter 4: “Every Organization is a Media Organization”: Advocates and NGOs as Publishers
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Conclusion: The Future of Brand and Advocacy Journalism in the Digital Age
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Index
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