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· 분류 : 외국도서 > 인문/사회 > 심리학 > 심리사상 > 행동주의
· ISBN : 9781041038146
· 쪽수 : 228쪽
· 출판일 : 2026-02-03
목차
Foreword.? Acknowledgements. Decline or Approve Cast. Preface. How to Read This Book. Introduction ? Innovation Strategy. Chapter 1 ? Reframing Innovation.? Chapter 2 ? Pattern Recognition.? Chapter 3 ? Humans & Innovation.? Chapter 4 ? Stone Soup Fable.?PART ONE ? PILLAR I: ALIGNMENT.?Chapter 5 ? Problems with Planning.? Chapter 6 ? Setting Expectations.? Chapter 7 ? Role Playing.? Chapter 8 ? Foundations of Strategy.? Chapter 9 ? Creating a Nexus.? Chapter 10 ? Hidden Strategy.? Chapter 11 ? Communicating Risk.? Chapter 12 ? Gaining Momentum.? Chapter 13 ? Playing Games.? Chapter 14 ? Subtle Strategy.? Chapter 15 ? Shaping Behavior.? Chapter 16 ? Habit.? Chapter 17 ? Assigning Work.? Chapter 18 ? Stakeholder Management.? Chapter 19 ? Traps, Crises, and Pitfalls.?PART TWO? PILLAR II: IMPACT.?Chapter 20 ? Convergence.? Chapter 21 ? Beginning of the End.? Chapter 22 ? Launch.? Epilogue














