International Business Growth Strategies for Emerging Markets : Creating Sustainable Entrepreneurial Expansion (Paperback)

CHAPTER 1: MARKET CATEGORIES? ??CHAPTER 2: THE VUCA FRAMEWORK? ??CHAPTER 3: SUSTAINABILITY AND THE PILLARS OF ESG IN EMERGING MARKETS? ??CHAPTER 4: EMERGING MARKET MACROECONOMICS AND ANALYSIS? ??CHAPTER 5: EMERGING MARKET CONSUMERS? ??CHAPTER 6: MARKET ENTRY MODES? ??CHAPTER 7. FORMULATING VISION AND MISSION STATEMENTS, VALUE PROPOSITIONS, AND GAINING COMPETITIVE ADVANTAGE? ??CHAPTER 8: BRANDING AND MARKETING FOR EMERGING MARKETS? ??CHAPTER 9: SUPPLY CHAINS AND DISTRIBUTION CHANNELS IN EMERGING MARKETS? ??CHAPTER 10: LEGAL COMPLEXITY IN EMERGING MARKETS? ??CHAPTER 11: HUMAN RESOURCES AND TALENT MANAGEMENT IN EMERGING MARKETS? ??CHAPTER 12: FINANCING, FUNDRAISING, AND INVESTMENT IN EMERGING MARKETS? ??CHAPTER 13: TRENDS AND OPPORTUNITIES IN EMERGING MARKETS? ??APPENDIX