Integrating Marketing and Supply Chain Management : Converging Paths to Holistic Business Success (Paperback)

1. Marketing and Supply Chain Management Challenges 2. Introduction to Marketing and Supply Chain Management 3. Marketing and Supply Chain Management Co-existence in Today's Market Arena 4. Identifying the Challenges and Trends of Marketing and Supply Chain Management 5. Integrated Framework of Marketing and Supply Chain Management 6. A Systemic Approach to Distribution Channels 7. A Holistic Approach to Handling Demand 8. Procurement from a Marketing and Supply Chain Management Point of View 9. Typical Approaches of Marketing and Supply Chain Management Synergies 10. Technologies of Marketing and Supply Chain Management Synergies 11. Supply Chain Management in the Case of Services Marketing 12. Value Chain Management in Specific Sectors 13. Good Ideas and Practices for Sustainable Service Supply Chain Management 14. Digital Transformation in Supply Chain Management 15. Digitalization, Traceability and Sentiment Analysis: a Paradigm Shift in Supply Chain Management