Frame It Again : New Tools for Rational Decision-Making (Hardcover)

1. Priming the pump: Framing and the litany of human irrationality; 2. Framing: The classic experiments; 3. Where the rubber hits the road: Frames, investors, and markets; 4. Juliet's principle; 5. Rational frames; 6. Agamemnon and climate change; 7. Framing temptation and reward: The challenges of self-control; 8. Chickens and chariot races: Framing in game theory; 9. Fair's fair: Framing for cooperation and fairness; 10. Getting past No: Discursive deadlock and the power of frames; 11. Opening the door to non-Archimedean reasoning; Appendix. Frames in the brain