Leveraging Corporate Responsibility : The Stakeholder Route to Maximizing Business and Social Value (Paperback)

List of figures; List of tables; List of exhibits; 1. The long and winding road to CR value; Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals; 3. How stakeholders respond to CR; Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear; 5. The psychological engine that drives CR reactions; 6. How context influences the process; Part III. Putting Insight into Action: 7. Co-creating CR strategy; 8. Communicating CR strategy; 9. Calibrating CR strategy; 10. Putting the framework to work; 11. Conclusion: the long and winding road revisited; Appendix: our research program.