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· 제목 : Crafting Strategy : Embodied Metaphors in Practice (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781107411692
· 쪽수 : 260쪽
· 출판일 : 2012-11-29
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781107411692
· 쪽수 : 260쪽
· 출판일 : 2012-11-29
목차
List of figures; List of tables; Acknowledgements; Preface; Vignette A. BASF; 1. Strategizing out of the box; Vignette B. UNICEF; 2. Metaphor and embodied realism; 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C. Voltigo (Fribourg); 4. Crafting strategy as a practice of embodied recursive enactment; 5. Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D. Hephata; 6. Understanding organizations through embodied metaphors; 7. Sensemaking through embodied metaphors in organization development; Vignette E. Privatbank; 8. Strategy as a crafting practice; Vignette F. Worldvision New Zealand; 9. The process of strategizing through crafting embodied metaphors; Glossary; Index.
