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· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781107667655
· 쪽수 : 322쪽
· 출판일 : 2011-11-28
목차
Introduction Richard L. Fox and Jennifer M. Ramos; Part I. The Shifting Media Universe and News Consumers: 1. More sources, better informed public? New media and political knowledge Zoe Oxley; 2. Rethinking television's relationship to politics in the post-network era Jeffrey Jones; 3. Interplay: political blogging and journalism Richard Davis; Part II. Campaigns and Elections in the New Media Environment: 4. YouTube and TV advertising campaigns: Obama vs McCain in 2008 Anne Crigler, Marion Just, Lauren Hume, Jesse Mills and Parker Hevron; 5. E-campaigns in Old Europe: observations from Germany, Austria, and Switzerland Urs Gasser and Jan Gerlach; 6. The rise of web-campaigning in Finland Tom Carlson and Kim Strandberg; Part III. Civic Mobilization and Governance in the New Information Age: 7. Preaching to the choir or converting the flock: presidential communication strategies in the age of three medias Matthew Baum; 8. Twitter and Facebook: new ways for members of Congress to send the same old messages? Jennifer L. Lawless; 9. The dog that didn't bark: Obama, Netroots Progressives, and healthcare reform Matthew R. Kerbel; 10. New media and political change: lessons from internet users in Jordan, Egypt, and Kuwait Deborah Wheeler and Lauren Mintz.














