Who Donates in Campaigns? : The Importance of Message, Messenger, Medium, and Structure (Paperback)

1. The importance of donors in American politics; 2. Profile of donors in 2008 and 2012; 3. What motivates donors to contribute?; 4. How the Internet, BCRA, and super PACs have affected campaigns, donor attitudes, and behavior; 5. New, repeat, continuing, and lapsed donors; 6. What distinguishes small donors?; 7. The diminished gender gap among democratic donors; 8. The timing of donations in presidential campaigns; 9. Policy implications of changing laws, regulations, and of who donates; 10. What explains donor behavior?