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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781108620680
· 쪽수 : 526쪽
· 출판일 : 2019-04-02
목차
Part I. Core Concepts: 1. Foundations of international business in the Asia?Pacific region; 2. Drivers and challenges of internationalising firms; 3. Economics and the role of regional integration; 4. Culture, ethics and corporate governance; 5. International investment; Part II. Dynamics of International Business in the Asia?Pacific Region: 6. Emerging economies; 7. Market entry and development strategies; 8. International business research; Part III. Functional Issues: 9. Foreign currency and international financial management; 10. International marketing; 11. International sourcing and production; 12. Managing managers in an Asia?Pacific environment; 13. Ongoing challenges for international business in the Asia; Appendix: IB skill builders.