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책 정보
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781111526917
· 쪽수 : 512쪽
· 출판일 : 2011-01-01
목차
1. The Entrepreneurial Imperative in Established Organizations. 2. How Corporate Entrepreneurship Differs. 3. Capturing the Entrepreneurial Orientation of the Firm. 4. How Entrepreneurship Takes Different Forms. 5. Entrepreneurship in Non-Profit and Government Organizations. 6. Corporate Strategy and Entrepreneurship. 7. Structuring the Company for Entrepreneurship. 8. The People Factor I: Fostering Creativity within Organizations. 9. The People Factor II: Human Resources Management. 10. Building Cultures to Support Entrepreneurship. 11. Designing Entrepreneurial Control Systems. 12. Leading the Entrepreneurial Organization. 13. Forces Working Against Corporate Entrepreneurship. 14. Measuring Entrepreneurial Performance. 15. Sustaining the Entrepreneurial Company in the Twenty-first Century.














