Thinking about Answers: The Application of Cognitive Processes to Survey Methodology (Paperback)

1. Introduction.

2. Methods for Determining Cognitive Processes and Questionnaire Problems.

3. Answering a Survey Question: Cognitive and Communicative Processes.

4. Psychological Sources of Context Effects in Survey Measurement.

5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.

6. Order Effects Within a Question: Presenting Categorical Response Alternatives.

7. Autobiographical Memory.

8. Event Dating.

9. Counting and Estimation.

10. Proxy Reporting.

11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.