Social Media Marketing for Dummies (Paperback, 2)

Introduction 1 Part I: Getting Social with Your Marketing 7 Chapter 1: Understanding Social Media Marketing 9 Chapter 2: Discovering Your SMM Competitors 31 Chapter 3: Getting in the Social Media Marketing Frame of Mind 53 Part II: Practicing SMM on the Social Web 73 Chapter 4: Launching SMM Campaigns 75 Chapter 5: Developing Your SMM Voice 95 Part III: Reaching Your Audience via Mainstream Social Platforms 111 Chapter 6: Finding the Right Platforms 113 Chapter 7: Exploring SMM Strategies for Facebook 127 Chapter 8: Marketing on Twitter 139 Chapter 9: Creating a YouTube Strategy 153 Chapter 10: Making foursquare Work for You 167 Chapter 11: Considering LinkedIn 175 Chapter 12: Viewing Google through a Different Lens 193 Chapter 13: Marketing via Niche Networks and Online Communities 203 Chapter 14: Accounting for the Influencers 219 Part IV: Old Marketing Is New Again with SMM 235 Chapter 15: Practicing SMM on Your Website 237 Chapter 16: Becoming an Authentic and Engaged Advertiser 255 Chapter 17: Building an SMM Mobile Campaign 271 Chapter 18: Energizing Your Employees for Social Media Marketing 293 Chapter 19: Applying Metrics to the SMM Realm 309 Chapter 20: Understanding Social Media Governance and Tools 329 Chapter 21: Moving Towards Real-Time Marketing 339 Part V: The Part of Tens 349 Chapter 22: Ten SMM Best Practices 351 Chapter 23: Ten Common SMM Mistakes 357 Chapter 24: Ten SMM-Related Must-Read Blogs 363 Chapter 25: Ten Top SMM Tools 367 Index 371