Web Marketing for Dummies (Paperback, 3)

Introduction 1 Part I: Getting Going with Online Marketing 7 Chapter 1: Taking Your Marketing to the Web 9 Chapter 2: Planning for Web Marketing 27 Part II: Building Websites for Marketing Success 45 Chapter 3: Producing a Successful Business Website 47 Chapter 4: Creating a Profitable Online Store 75 Chapter 5: Marketing with Features on Your Own Website 99 Chapter 6: Improving Results with Analytics 119 Part III: Maximizing Your Online Success 135 Chapter 7: Mastering the Secrets of Search Engines 137 Chapter 8: Marketing with Online Building Blocks 171 Chapter 9: The Art of E-Mail Marketing 193 Chapter 10: Figuring Out Mobile Marketing 221 Part IV: Spending Online Marketing Dollars 241 Chapter 11: Marketing with Pay Per Click Ads 243 Chapter 12: Marketing with Paid Online Advertising 269 Part V: Making the Most of Social Media Channels 293Chapter 13: Reaching Customers Using Social Media 295 Chapter 14: Capturing Customers with Content Sharing 313 Chapter 15: Facing the Future with Facebook 329 Chapter 16: Feathering Your Business Nest with Twitter 341 Chapter 17: Linking Up with LinkedIn 351 Chapter 18: Reaching Customers with Other Social Media Services 361 Chapter 19: Using Social Media Tools 371 Part VI: The Part of Tens 381 Chapter 20: Ten Free Ways to Market Your Website 383 Chapter 21: Ten Tips for Tired Sites 387 Index 393