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· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781118071779
· 쪽수 : 544쪽
· 출판일 : 2011-09-27
목차
Chapter 1: Tourism in Perspective.
Chapter 2: Tourism Through the Ages.
Chapter 3: Career Opportunities.
Chapter 4: World, National, Regional and Other Organizations.
Chapter 5: Passenger Transportation.
Chapter 6: Hospitality and Related Services.
Chapter 7: Organizations in the Distribution Process.
Chapter 8: Attractions, Recreation, and Other Tourist Draws.
Chapter 9: Motivation for Pleasure Travel.
Chapter 10: Cultural and International Tourism for Life's Enrichment.
Chapter 11: Sociology of Tourism.
Chapter 12: Tourism Components and Supply.
Chapter 13: Measuring and Forecasting Demand.
Chapter 14: Tourism's Economic Impact.
Chapter 15: Tourism Policy: Structure, Content, and Process.
Chapter 16: Tourism Planning, Development, and Social Considerations.
Chapter 17: Tourism and the Environment.
Chapter 18: Travel and Tourism Research.
Chapter 19: Tourism Marketing.
Chapter 20: Tourism's Future.
