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· 제목 : Grab More Market Share: How to Wrangle Business Away from Lazy Competitors (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781118130049
· 쪽수 : 105쪽
· 출판일 : 2011-09-13
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781118130049
· 쪽수 : 105쪽
· 출판일 : 2011-09-13
목차
Acknowledgments ix Leaders, Read This First xi Chapter 1 First, You Must Attack Market Share 1 Chapter 2 Don't Let the Culture Embarrass You 9 Chapter 3 They Want Customer Urgency . . . Not Customer Service 23 Chapter 4 User-Generated Leadership Rocks! 37 Chapter 5 Which Trusted Advisors Will Lead the Recovery? 51 Chapter 6 Not All Contrarian Thinkers Are Crazy 63Chapter 7 To Office or Not to Office 83 Last Words 93 Backing Up These Outrageous Claims 95 About the Author 105
