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· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9781118134276
· 쪽수 : 256쪽
· 출판일 : 2012-09-19
목차
Preface ix
Introduction Idea Engines 1
Chapter 1 A Map of the Creative Mind: Embracing Seven Creative Thinking Mind-Sets 11
Chapter 2 Beyond Brainstorming: Understanding Individual and Group Ideation Techniques 23
Chapter 3 Your Ideation Toolkit: The Seven All-Time Greatest Ideation Techniques 49
Chapter 4 Innovation Overview: Strategies and Tools for a Successful Innovation Process 71
Chapter 5 Real-World Challenges: Applying Ideation Techniques and Innovation Processes 99
Chapter 6 Idea Meets World: Navigating the Road from Good Idea to Successful Innovation 133
Chapter 7 Thinking Like a Facilitating Leader I: The Who, Where, and How of Planning and Leading Group Ideation Sessions 155
Chapter 8 Thinking Like a Facilitating Leader II: New Product Ideation Session Design 175
Chapter 9 Thinking Like a Facilitating Leader III: Five Strategies for Inventing Ideation and Innovation Processes 199
Conclusion 221
Notes 225
Acknowledgments 227
About the Author 231
Index 233
