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· 분류 : 외국도서 > 건축/디자인 > 디자인 > 그래픽아트 > 일반
· ISBN : 9781118134412
· 쪽수 : 208쪽
· 출판일 : 2013-08-26
목차
Introduction 6
PART ONE: PRINCIPLES 8
UNIT ONE: RESEARCH AND CONCEPTS
Basics of research 10
Linear reasoning/lateral thinking 14
Exploratory drawing 16
Visualizing ideas 18
Theories of image and text 20
Audiences, markets, and concepts 24
Scheduling, organizing, and finalizing 26
Unit 1: Assignments and questions 30
UNIT TWO: FUNDAMENTALS OF COMPOSITION
Basics of composition 32
Form and space 36
Symmetry/asymmetry 38
Basic principles of design layout 40
Styles of layout 44
Pace and contrast 46
Size and format 50
Identity and extended systems 52
Photography and illustration 56
Unit 2: Assignments and questions 60
UNIT THREE: FUNDAMENTALS OF TYPOGRAPHY
Typography and meaning 62
The anatomy of type 64
Understanding and selecting typefaces 66
Spacing 72
Readability and legibility 76
Typographic emphasis and hierarchy 78
Typographic rules/boxes and ornaments 82
Text as image 84
Unit 3: Assignments and questions 86
UNIT FOUR: FUNDAMENTALS OF COLOR
Color terminology 88
Color legibility, contrast, and harmony 92
Color associations 94
Color as information 96
Unit 4: Assignments and questions 98
PART TWO: PRACTICE 100
UNIT FIVE: TOOLS AND TECHNOLOGIES
Photography basics and sourcing images 102
Page assembly programs 106
Photoshop 110
Illustrator 114
Flash/After Effects 118
Unit 5: Assignments and questions 120
UNIT SIX: PRINT PRODUCTION AND PRESENTATIONS
Preparing files for print 122
Creating a convincing presentation 126
Paper stocks and finishing 128
Printed color 130
Print media 132
Digital printing 134
Correcting color proofs and press check 136
Unit 6: Assignments and questions 138
UNIT SEVEN: WEB DESIGN BASICS
Project development process overview 140
Project structures 146
Web tools 148
Initial consultations 152
Information architecture (IA) 154
Flowcharts and wireframes 156
Common elements of a web layout 160
Designing for the web 162
App design 168
Working with content management systems 171
Banner ad design 174
Search engine optimization (SEO) 176
Online portfolios 178
Unit 7: Assignments and questions 182
UNIT EIGHT: EXPERT PATHS AND COLLABORATIONS 184
Resources 198
Glossary 200
Index 204
Bibliography 206
Acknowledgments 208
