Here's the Pitch (Hardcover)

Acknowledgments ix

Introduction Life’s a Pitch xi

PART I The Mechanics of Pitching 1

Chapter 1 The Power Dynamics of the Pitch 3

Chapter 2 Stand and Deliver 17

Chapter 3 Engage and Inspire 27

Chapter 4 The Power of Stories 37

Chapter 5 Handling Questions 47

PART II Forms of Pitch 59

Chapter 6 Attention-Grabbing Pitches 61

Chapter 7 The e-Pitch 73

Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91

PART III Specific Audiences 105

Chapter 9 The Sales Pitch 107

Chapter 10 The Investor Pitch 119

Chapter 11 Crowdfunding: Pitching to the People 139

Chapter 12 Pitching the Media 153

PART IV Preparation 161

Chapter 13 Develop a Winning Mind-Set 163

Chapter 14 Prepare to Win 175

Bibliography 189

Index 191