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· 분류 : 외국도서 > 경제경영 > 경력관리 > 일반
· ISBN : 9781118143827
· 쪽수 : 320쪽
· 출판일 : 2013-03-25
목차
FOREWORD vii
by Nanette Lepore
PREFACE ix
ACKNOWLEDGMENTS xv
1 An Introduction to a Career in Fashion Design 1
What Is Fashion Design? 4
What Do Fashion Designers Do? 32
History of Fashion Design: Then and Now 59
The Worldwide Fashion Industry by the Numbers 76
Embracing the World of Fashion 87
Finding Balance 109
2 The Education for a Fashion Design Career 111
Choosing a Collegiate Educational Program 111
Undergraduate Education 112
The Value of Internships 128
Studying Abroad 136
Postgraduate Education 137
Continuing Education 138
3 The Job Market 141
Determing Your Design Specialty 141
Personal Branding 152
Portfolio Development 155
Creating a Résumé that Pops 166
Networking Your Way to a Job Offer 171
Tried-and-True Job Search Strategies 176
Perfecting the Job Interview 180
Negotiating the Job Offer 201
4 The Fashion Design Process 207
Conceptual Development 208
Patternmaking 211
Sample Creation 214
Finalization, Presentation, and Hand-Off 215
5 Launching Your Own Fashion Collection 217
Writing a Business Plan 218
Choosing Type of Ownership 218
Defining Your Brand 223
Protecting Your Designs 231
Creating Accounting, Budgeting, and Bookkeeping Systems 236
Hiring Employees, Contractors, and Interns 237
Developing a Marketing Plan 239
Establishing a Sales and Order Fulfillment Strategy 251
6 Strategic Business Trends in the Fashion Industry 261
Outsourcing and Globalization 261
Corporate Social Responsibility 262
APPENDIX 281
Professional Organizations, Associations, and Councils 281
Fashion Industry Networking Websites 283
Professional Networking Websites 284
Social Networking Websites 284
Professional Trade Publications 285
Online Portfolio Websites 285
Color and Trend Forecasting Companies 286
Broadcast and Cable Television Programming with a Fashion Theme 287
Full-Feature Movies with a Fashion Theme 288
Documentaries with a Fashion Theme 289
Major Fashion Magazines 290
INDEX OF INTERVIEWS 293
INDEX 295
