![[eBook Code] Elite China](./img_thumb/9781118179208.jpg)
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· 제목 : [eBook Code] Elite China (eBook Code, 1st) (Luxury Consumer Behavior in China)
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9781118179208
· 쪽수 : 600쪽
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9781118179208
· 쪽수 : 600쪽
목차
Acknowledgments ix
Foreword xi
Introduction: Understand China's Elite, Understand China's Future xiii
Chapter 1: Luxury Consumption and China's Elite 1
Chapter 2: The Confused Concept of "Luxury" 19
Chapter 3: Consumer Value Systems in 21st-Century China 31
Chapter 4: A Typology of Chinese Luxury Consumers 69
Chapter 5: Habits, Lifestyles, Locations 99
Chapter 6: Opportunities for Chinese Luxury Brands 141
Conclusion 179
Appendix 195
Index 203
