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· 제목 : [eBook Code] Think Write Grow (eBook Code, 1st) (How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More)
· 분류 : 외국도서 > 경제경영 > 중소기업
· ISBN : 9781118219058
· 쪽수 : 192쪽
· 출판일 : 2011-10-18
· 분류 : 외국도서 > 경제경영 > 중소기업
· ISBN : 9781118219058
· 쪽수 : 192쪽
· 출판일 : 2011-10-18
목차
About the author vii
Acknowledgements ix
Introduction xi
PART 1: THINK
1 What is thought leadership? 3
2 What is thought leadership marketing? 9
3 Who are thought leaders? 15
4 Finding your sweet spot 33
5 Types of thought leadership material 41
PART 2: WRITE
6 Preparing to write 61
7 Writing to capture, convince and close 75
8 Writing: words, flow and storytelling 95
9 Editing and revisions 119
PART 3: GROW
10 The benefits of thought leadership 129
11 Your investment 141
12 Strategy and promotion 147
Conclusion 162
Appendices 163
Index 170
Notes 175
