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· 제목 : Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Hardcover)
· 분류 : 외국도서 > 경제경영 > 구조조정
· ISBN : 9781118249741
· 쪽수 : 288쪽
· 분류 : 외국도서 > 경제경영 > 구조조정
· ISBN : 9781118249741
· 쪽수 : 288쪽
목차
Foreword ix
by Kevin Roberts
CEO Worldwide, Saatchi & Saatchi
1 Jugaad: A Breakthrough Growth Strategy 1
2 Principle One: Seek Opportunity in Adversity 29
3 Principle Two: Do More with Less 57
4 Principle Three: Think and Act Flexibly 85
5 Principle Four: Keep It Simple 109
6 Principle Five: Include the Margin 131
7 Principle Six: Follow Your Heart 159
8 Integrating Jugaad into Your Organization 181
9 Building Jugaad Nations 201
Notes 229
Acknowledgments 259
About the Authors 261
Index 265
