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· 제목 : Social Change Anytime Everywhe (Paperback)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118288337
· 쪽수 : 256쪽
· 출판일 : 2013-02-11
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118288337
· 쪽수 : 256쪽
· 출판일 : 2013-02-11
목차
Figures and Tables ix
Foreword xi
Preface xiii
Acknowledgments xxi
The Authors xxiii
ONE Why Are Online and Mobile Channels So Important to Nonprofits Today? 1
TWO Guiding Principles for Anytime Everywhere 7
THREE Advocacy Anytime Everywhere 37
FOUR Fundraising Anytime Everywhere 77
FIVE Community Building Anytime Everywhere 115
SIX Multichannel Strategies in Action 141
SEVEN Equipping Your Organization for Anytime Everywhere 161
EIGHT Transitioning to Anytime Everywhere 185
Conclusion: Disrupting the Nonprofit Sector 201
Notes 211
Index 219
