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· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9781118289198
· 쪽수 : 272쪽
· 출판일 : 2012-06-05
목차
Introduction 1
1 Understand the Secrets of Persuasion 13
Communicating with Intention and Objective
2 Tell a Good Story 29
Using Personal Experiences to Inspire and Persuade
3 Craft a Compelling Narrative 47
Building the Framework to Support Your Message
4 Be Prepared 71
Managing Nerves and Controlling Anxiety
5 Project Confidence 91
Expressing Your Intention Nonverbally
6 Say It Like You Mean It 119
Using Your Voice to Influence
7 Listen to Understand 139
Maximizing Comprehension and Retention
8 Think on Your Feet 157
Mastering Impromptu Speaking in Any Situation
9 Stay Focused and On Track 173
Handling Questions and Controlling Your Audience
10 Assert Yourself 195
Gaining Commitment, Providing Feedback, and Delivering Difficult News
Conclusion 219
Notes 221
Glossary of Terms 231
Acknowledgments 239
About the Authors 241
Index 243