[eBook Code] The Triple Bottom Line (eBook Code, 2nd)

Introduction 1

Part One The Sustainability Imperative 11

1 A Bitter Aftertaste: Hershey Struggles to Master the Sustainability Challenge 13

2 The Sustainability Sweet Spot: How to Achieve Long-Term Business Success 33

3 The Age of Sustainability 53

4 Business Responds 76

5 The Backlash against Sustainability 92

6 Renewing the Penobscot: ‘‘A More Productive Use of Capital’’ 107

Part Two How Sustainability Can Work for You 129

7 Where Do You Stand Today? Your Sustainability Self-Assessment 131

8 Sustainability Jiu-Jitsu: Turning Short-Term Challenges into Opportunities 145

9 Shaping Your Sustainability Strategy 156

10 Implementing Your Sustainability Program 175

11 Managing Stakeholder Engagement 190

12 Dealing with Special Stakeholder Challenges 211

13 Measuring and Reporting Your Progress 237

14 Aligning Your Culture to Support Sustainability 256

15 The Emerging Multipurpose Company 270

Appendix: Creating a Sustainability Management System 289

Notes 300

Acknowledgments 314

About the Authors 320

Index 323