Search Engine Optimization for Dummies (Paperback, 5)

Introduction 1 Part I: Search Engine Basics 7 Chapter 1: Surveying the Search Engine Landscape 9 Chapter 2: Search Results, Deconstructed 23 Chapter 3: Your One-Hour, Search Engine-Friendly Web Site Makeover 33 Chapter 4: Beating the Competition - Planning a Powerful Search Engine Strategy 49 Chapter 5: Making Your Site Useful and Visible 67 Part II: Building Search Engine-Friendly Sites 83 Chapter 6: Picking Powerful Keywords 85 Chapter 7: Creating Pages That Search Engines Love 107 Chapter 8: Avoiding Things That Search Engines Hate 135 Chapter 9: Dirty Deeds, Done Dirt Cheap 163 Chapter 10: Bulking Up Your Site - Competing with Content 179 Chapter 11: Finding Traffic Through Local-Search Marketing 203 Part III: Adding Your Site to the Indexes and Directories 227 Chapter 12: Getting Your Pages into the Search Engines 229 Chapter 13: Submitting to the Directories 243 Chapter 14: Product Search: Remember the Shopping Directories and Retailers 259 Part IV: After You've Submitted Your Site 283 Chapter 15: Using Link Popularity to Boost Your Position 285 Chapter 16: Finding Sites to Link to Yours 309 Chapter 17: Even More Great Places to Get Links 333 Chapter 18: Social Networking - Driven by Drivel 343 Chapter 19: Video: Putting Your Best Face Forward 353 Chapter 20: When Google Bites Back: A Guide to Catastrophe 359 Part V: The Part of Tens 377 Chapter 21: Ten Things to Know and Do When Picking an SEO Firm 379 Chapter 22: Ten-Plus Myths and Mistakes 385 Chapter 23: Ten-Plus Ways to Stay Updated 393 Chapter 24: Ten-Plus Useful Things to Know 399 Index 415