Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (Hardcover)

Foreword by Tony Hsieh ix

0 The Renegade Way 1

Rule 1 Be the Media 19

Rule 2 Show Some Skin 33

Rule 3 Unmask Your Motives 51

Rule 4 Get Comfortable Being Uncomfortable 69

Rule 5 Ask Forgiveness Rather Than Permission 91

Rule 6 Consensus Is the True Authority 111

Rule 7 There’s a New ROI in Town 133

Rule 8 The Act of Good Can Be Scaled 149

The Next Chapter 171

Appendix A: Digital Royalty’s Core Values 178

Appendix B: Lessons Learned 180

Notes 183

Acknowledgments 185

The Author 189

Index 191

To my Dad, my mentor renegade.

I’m forever grateful that you took me straight to the top of the double black diamond that day and made me skip the bunny slope.

And to you, Mom, thank you for your constant empowerment. You’re the most positive person I know. I love you both.