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· 제목 : Beam, Straight Up (Hardcover)
· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9781118378366
· 쪽수 : 224쪽
· 출판일 : 2012-09-19
· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9781118378366
· 쪽수 : 224쪽
· 출판일 : 2012-09-19
목차
Prologue ix
Foreword Kid Rock xi
Chapter 1 A Little History 1
Chapter 2 A Kentucky Boyhood 23
Chapter 3 Booker: Yes, Sir. 49
Chapter 4 College Man 71
Chapter 5 Starting Out 87
Chapter 6 The Making of a Bourbon
Ambassador 101
Chapter 7 Road Warrior 115
Chapter 8 The World Isn’t As Big
As I Thought 129
Chapter 9 Bourbon and Change 143
Chapter 10 The Beam Way: How to
Build a Company That Lasts 155
Chapter 11 Home 169
Appendix 177
Cocktails 177
Hangover Cure 182
Cooking with Bourbon 182
Acknowledgments 193
Index 195
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