Google+ Marketing for Dummies (Paperback)

Introduction 1 Part I: Seeing How Google+ Benefits Marketers 7 Chapter 1: A Marketer's Overview 9 Chapter 2: Getting Started with Google+ 25 Chapter 3: Discovering the "Plus" in Google+ 47 Chapter 4: Embracing the "Google" in Google+ 67 Part II: Fishing Where the Fish Are 83 Chapter 5: Outlining Your Strategy and Your Audience 85 Chapter 6: Building Your Google+ Page Presence and Profile 103 Chapter 7: Building a Search Strategy 125 Chapter 8: Focusing on Real People and Relationships 145 Chapter 9: Utilizing Hangouts to Share Your Brand 157 Part III: Going from Fisher to Fish-Farmer 181 Chapter 10: Advertising with Social Ads 183 Chapter 11: Building Relationships Through Google CRM 199 Chapter 12: Building Website Authority 219 Part IV: Taking Google+ Further 239 Chapter 13: Measuring Google+ Activity 241 Chapter 14: Building Apps on Google+ 257 Part V: The Part of Tens 269 Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271 Chapter 16: Ten Good Google+ Business Practices281 Chapter 17: Ten Rules for Small-Business Success with Google+ 293 Index 303