[eBook Code] Becoming a Fashion Designer (eBook Code, 11th)

FOREWORD vii
by Nanette Lepore

PREFACE ix

ACKNOWLEDGMENTS xv

1 An Introduction to a Career in Fashion Design 1

What Is Fashion Design? 4

What Do Fashion Designers Do? 32

History of Fashion Design: Then and Now 59

The Worldwide Fashion Industry by the Numbers 76

Embracing the World of Fashion 87

Finding Balance 109

2 The Education for a Fashion Design Career 111

Choosing a Collegiate Educational Program 111

Undergraduate Education 112

The Value of Internships 128

Studying Abroad 136

Postgraduate Education 137

Continuing Education 138

3 The Job Market 141

Determing Your Design Specialty 141

Personal Branding 152

Portfolio Development 155

Creating a Résumé that Pops 166

Networking Your Way to a Job Offer 171

Tried-and-True Job Search Strategies 176

Perfecting the Job Interview 180

Negotiating the Job Offer 201

4 The Fashion Design Process 207

Conceptual Development 208

Patternmaking 211

Sample Creation 214

Finalization, Presentation, and Hand-Off 215

5 Launching Your Own Fashion Collection 217

Writing a Business Plan 218

Choosing Type of Ownership 218

Defining Your Brand 223

Protecting Your Designs 231

Creating Accounting, Budgeting, and Bookkeeping Systems 236

Hiring Employees, Contractors, and Interns 237

Developing a Marketing Plan 239

Establishing a Sales and Order Fulfillment Strategy 251

6 Strategic Business Trends in the Fashion Industry 261

Outsourcing and Globalization 261

Corporate Social Responsibility 262

APPENDIX 281

Professional Organizations, Associations, and Councils 281

Fashion Industry Networking Websites 283

Professional Networking Websites 284

Social Networking Websites 284

Professional Trade Publications 285

Online Portfolio Websites 285

Color and Trend Forecasting Companies 286

Broadcast and Cable Television Programming with a Fashion Theme 287

Full-Feature Movies with a Fashion Theme 288

Documentaries with a Fashion Theme 289

Major Fashion Magazines 290

INDEX OF INTERVIEWS 293

INDEX 295