[eBook Code] Pop-Up Business For Dummies (eBook Code, 1st)

Introduction 1

Part I: Planning to Pop Up 7

Chapter 1: Welcome to the World of Pop Ups 9

Chapter 2: Developing Your Pop Up Plan 19

Part II: Building on Your Pop Up Foundations 35

Chapter 3: Building Your Team 37

Chapter 4: Funding Your Project 57

Chapter 5: Finding Your Space and Your Landlord 73

Part III: Filling Your Pop Up with People 89

Chapter 6: Making an Impression: Branding and Marketing 91

Chapter 7: Producing and Distributing Leaflets and Posters 107

Chapter 8: Making the Most of Social Media 121

Chapter 9: Cooking Up a Media Storm for Your Pop Up 139

Part IV: Running Your Pop Up 153

Chapter 10: Designing and Kitting Out Your Space 155

Chapter 11: Managing Your Shop and Staff 173

Chapter 12: Meeting Your Customers 185

Part V: Looking to the Future 197

Chapter 13: Measuring the Success of Your Pop Up 199

Chapter 14: Packing Up and Moving On  213

Part VI: The Part of Tens 223

Chapter 15: Ten Useful Items to Have in Your Pop Up 225

Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231

Index 237