[eBook Code] The Story of Purpose (eBook Code, 1st)

About the Cover xiii

Foreword Philip Kotler xv

Preface xvii

Introduction 1

I THE PURPOSE: PUT HUMANITY BACK IN BUSINESS 5

1 The Purpose of Work Is to Work on Purpose 7

2 Purpose-Inspired Leadership 17

3 The Master Idea 33

II THE BLACK BOX OF STRATEGY 41

4 Ethos: The Fruits Are in the Roots 43

5 Culture: Creating the Cult in Your Culture 53

6 Values: Your Most Valuable Asset 67

7 Strategy: The Plan to Win 80

8 Tactics: All You Need Is Love 99

III PURPOSE, INC.: HOW TO INCORPORATE PURPOSE INTO YOUR BUSINESS 115

9 Investigation 119

10 Incubation 131

11 Illumination 146

12 Illustration 161

IV CREATING A LASTING LEGACY 175

13 The Road to Camelot 177

14 A World on Purpose 195

Epilogue: Collective Purpose Is Our Saving Grace 209

Notes 213

Resources 221

About the Author 223

Acknowledgments 225

Index 231