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· 분류 : 외국도서 > 경제경영 > 중소기업
· ISBN : 9781118547618
· 쪽수 : 384쪽
· 출판일 : 2013-06-10
목차
Introduction 1
Part I: Getting Started with Business Models 9
Chapter 1: What Is a Business Model and Why Does It Matter? 11
Chapter 2: Business Models Defined 19
Chapter 3: Business Models Come in Many Different Forms 35
Chapter 4: Your Business Success Depends Upon Your Business Model 41
Part II: Creating a Winning Business Model 51
Chapter 5: Using Tools to Design Your Business Model 53
Chapter 6: Finding the Most Attractive Markets to Create a Powerful Offering 65
Chapter 7: Completing Your Offering with a Unique Value Proposition 83
Chapter 8: Making Money with Your Business Model 99
Chapter 9: Monetization through Sales Performance 129
Chapter 10: Making Your Business Model Last 135
Chapter 11: Sustaining Your Business Model: Innovating and Avoiding Pitfalls 149
Chapter 12: Cashing In 157
Chapter 13: Analyzing Your Business Model 171
Part III: Dealing with Change 185
Chapter 14: Knowing that All Business Models Erode 187
Chapter 15: Looking for Signs that Your Business Model Is Weakening 195
Chapter 16: Detecting Hidden Problems and Adapting before It’s Too Late 207
Part IV: Business Model Innovation 219
Chapter 17: Figuring Out Where to Begin the Innovation Process 221
Chapter 18: Starting the Innovation Process 233
Chapter 19: Using Disruptive Innovation 243
Chapter 20: Crowdsourcing as Advanced Business Model Innovation 255
Chapter 21: Utilizing Virtualized Sales Processes 269
Chapter 22: Profi ting from the Dynamics of Insurance 285
Part V: The Part of Tens 299
Chapter 23: Ten Terrifi c Business Models 301
Chapter 24: Ten Signs You May Have an Issue with Your Business Model 319
Chapter 25: Applying Ten Sources of Business Model Innovation 329
Chapter 26: Ten Things a Venture Capitalist Never Wants to Hear About Your Business 339
Index 347
