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· 분류 : 외국도서 > 경제경영 > 컨설팅
· ISBN : 9781118553138
· 쪽수 : 288쪽
· 출판일 : 2013-04-01
목차
Foreword Marshall Goldsmith ix
Acknowledgments xi
Introduction 1
1 Is Consulting Even Right for Me? 5
2 Build a Foundation That Supports Heavy Profits 19
3 Poor Pricing Equals Poor Profits 57
4 How You Charge Is as Important as What You Charge 81
5 Not Just Any Ole Fishing Hole Will Do 97
6 Seek Only to Give—Marketing That Actually Works 111
7 Why Selling Sucks—The Profits from Your Practice 171
8 He Who Identifies the Cause of the Problem Gets to Fix It 1779 The Golden Rule Is Just Plain Wrong 209
10 Be Bold and Mighty Forces Will Come to Your Aid 221
Conclusion: Don’t Lose Sight of Your Success 231
Appendix A Putting It All to Work for You—A Review 235
Appendix B The EBM Guide: How to Get Started on an EBM Campaign 243
Appendix C Press Release Template 247
Appendix D Launch Cheat Sheet 249
About the Author 257
Index 259
