[eBook Code] Critical Media Studies (eBook Code, 2nd)

Preface vi

1 Introducing Critical Media Studies 1

Part I Media Industries: Marxist, Organizational, and Pragmatic Perspectives 21

2 Marxist Analysis 23

3 Organizational Analysis 56

4 Pragmatic Analysis 81

Part II Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives 107

5 Rhetorical Analysis 109

6 Cultural Analysis 134

7 Psychoanalytic Analysis 162

8 Feminist Analysis 193

9 Queer Analysis 214

Part III Media Audiences: Reception, Sociological, Erotic, and Ecological Perspectives 243

10 Reception Analysis 245

11 Sociological Analysis 266

12 Erotic Analysis 285

13 Ecological Analysis 312

14 Conclusion: the Partial Pachyderm 335

Appendix: Sample Student Essays 351

Glossary 375

Index 382