Starting an Etsy Business for Dummies (Paperback, 2)

Acknowledgments xi Introduction: Turning Someday into Payday 1 Part One: The Who and the Why Chapter 1 Idea Brainstorming: Fun, Fast, and Easy 7 Discover the Three "P's": Passion, Purpose, and Profits 9 Is It Sellable? 12 Quick Start Summary 14 Chapter 2 Markets versus Topics: Understand the Difference and Prosper 15 Starting Small Is Better 18 Chapter 3 Determining Market Size: Easy as the Three Bears--It's Got to Be Just Right 21 Where's There's a Good Question, There's a Great Answer 23 Chapter 4 Your Subscriber Avatar: Knowing Your Ideal Customer 27 Birds of a Feather Flock Together 30 Chapter 5 Competitive Analysis: The Direct and Indirect 33 Two Is Better Than One 33 Quick Start Summary 35 Part Two: Anatomy of Your Business Chapter 6 A Proven Business Model: If It Ain't Broken 39 The Pros and Cons of Each Business Model 41 What's a Guru? 45 No Face--No Name 46 Show Me the Money 47 Chapter 7 Naming Your Inbox Magazine: It's Got to Be Good! 51 A Name Can Make You or Break You 51 Give the People What They Want 56 Give It a K.I.S.S. 58 Chapter 8 Design and Frequency: It's All about Engagement 61 When, Oh When 63 Plain Text or HTML--What? 64 Let's Push It! 65 It Needs to Be Actionable and Useful 66Stick to Your Guns 67 Your Panache 68 Chapter 9 Software and Systems: Technology Made Easy 69 The Bad You Need to Know 71 You Want to Stay Single 71 Websites Have Never Been Easier 72 Opt Them In--Send It Out 73 Action Step 1 75 Chapter 10 Don't Wait: Action You Can Take Right Now 75 Action Step 2 76 Action Step 3 77 Action Step 4 78 Action Step 5 79 You Are on Your Way! 80 Part Three: The Useful and the Actionable Chapter 11 Building Your Panel: Content Is King 83 Three Easy Steps for Putting Your Panel Together 86 Step 1: Brainstorm a List of Potential Panelists 86 "No" Won't Be an Option 105 Chapter 12 You, the Author: Article Writing Made Easy 107 Alert Yourself 107 Become a Dictator 108 Take It to the Bank 110 Creating the Perfect Article Structure Is Golden 111 Creating Engaging Content 113 Be Remarkable 116 Chapter 13 Sourcing Compiled Content: Done for Your Filler 117 Private Label Resale Content 117 Article Sites 119 Public Domain Content 120 Meat, Vegetables, and Bread 124 Chapter 14 Don't Delay: Action You Should Take Right Now 125 Reality Awaits 127 Part Four: The Art and Brilliance of a Community Chapter 15 Landing Pages: Land on It and Squeeze It, Baby 131 Quantity Plus Quality Equals a Great List 131 Long versus Short Squeeze Pages 140 The Elements of a Squeeze Page 144 Get Out of the Headlights 146 Chapter 16 Lead Magnets: Your Ambassador 149 Types of Lead Magnets 151 The Reciprocal 151 Not Peanut Butter and Jelly 152 Be a Leader with Your Lead Magnet 156 Chapter 17 Your First 1,000: It's a Numbers Game 159 Step 1: Social Media Marketing 160 Step 2: Article Marketing 163 Step 3: Active Content Syndication 172 Step 4: Press Releases 174 Step 5: Viral PDFs/Infographics 176 Step 6: Ad and Resource Swaps 177 Less Is More 178 Low-Hanging Fruit Is Always the Way to Go 179 Part Five: Finally, a Real Business of Your Own Chapter 18 Let's Start Monetizing: The Smart Way 183 Affiliate Promotions 183 Nobody Likes Greedy 184 Give Them What They Want 185 The Proof Is in the Pudding 185 Selling Advertising 187 Rates and Data: It's All in the Cards 193 Evolution in Advertising 197 Brokers and Managers 199 Logical and Methodical 200 Chapter 19 The Publisher's Matrix: Your Content Empire 201 Determine Your Needs 206 Publisher Method 1: Joint Venture Partnerships 206 Publisher Method 2: Buying and Licensing Content 210 Publisher Method 3: Hiring Ghostwriters 214 Publisher Method 4: Interviewing Experts 217 Do One, Do All 222 Part Six: Big or Small, Your Choice Chapter 20 Measuring by the Numbers: The More You Know, the More You Grow 225 Daily Key Metrics 225 To Keep the Doors Open = Fixed Plus Variable Expenses 226 Costs in Action