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· 제목 : Reinventing Giants (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781118602232
· 쪽수 : 304쪽
· 출판일 : 2013-04-15
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781118602232
· 쪽수 : 304쪽
· 출판일 : 2013-04-15
목차
Foreword ix
Alexander Osterwalder
1. Moving a Company with the Times: What Makes Haier Unique? 1
2. The Battle field: The Home Appliance Industry in the West and China 17
3. The Story of Haier and the Evolution of Its Corporate Culture 43
4. Liberating Talent: Tapping the Entrepreneurial Spirit 81
5. Building a Corporate Culture for the Twenty-First Century 109
6. Haier as a High Performer 147
7. A True Hybrid: How to Fashion a Strategically Agile Organization 175
8. A True Disrupter: How Embracing Change Creates Value 211
Postscript: While We Were Writing . . . 227
Appendix: How ZZJYTs Work 233
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